Spark-diaries

Candle making is a popular creative activity that can easily be turned into a profitable business if you have a unique style and perseverance. People are looking for unique, handmade candles, whether they have special scents, gradient colors, or eco-friendly solutions. Follow this guide to successfully start your candle making business!

2. Create a business plan

A well-thought-out business plan is key.

In it, summarize:

- Your start-up capital and budget.

- Sources of raw materials (wax, wicks, essential oils, dyes, molds).

- Pricing strategy (pay attention to material costs, labor time and competitors' pricing).

- Marketing and sales strategies (online store, social media, fairs).

3. Get quality ingredients

The quality of your ingredients determines the success of your products. Consider using natural ingredients such as soy wax or beeswax, as they are popular with environmentally conscious consumers. Nowadays, organic and vegan products are also enjoying their heyday in the food industry. This is equally important when making candles. Also, choose high-quality essential oils and hypoallergenic dyes.

4. Experiment and perfect your technique

Before you start selling, practice different techniques:

- Creating fragrance compositions.

- Creating unique shapes and designs.

- Making prototypes and asking for feedback from friends, family or a test audience.

5. Create a brand

A strong brand will set you apart from your competitors. Come up with a creative brand name, design a logo and create a consistent image. Your brand message should be in line with your values, such as sustainability, luxury or uniqueness.

6. Build an online presence

Today, the digital space is essential for sales. Create a clean website where you can present your products and integrate a webshop. Use social media (Instagram, Facebook, TikTok) to connect with your target audience. Share your candle-making processes, inspirations and promotional content. It is recommended to be present on as many platforms as possible, because you can reach different target audiences on each platform. From experience, I can say that the older generation will still use Facebook in 2025, while among the younger generation, Instagram and TikTok are the winners.

7. Start selling

Start selling on smaller platforms, such as local fairs, craft markets or online stores (e.g. Etsy, but this requires preparation, as distribution is not as easy as we might first think. Also, consider that Etsy is an international market and the price of a package shipped abroad can be high). Later, you can expand to your own webshop and larger markets. Don’t forget to create special packaging that reflects the uniqueness of your brand.

8. Maintain quality and be innovative

As your business grows, pay attention to the quality of your products. Try new trends, such as seasonal collections, limited editions or custom orders. Pay attention to customer feedback and improve your products based on it.

Summary
Starting a candle making business is an exciting opportunity that gives you the opportunity to combine your creativity and business acumen. Careful planning, producing quality products and an active online presence are essential for success. One of the most important is good marketing. You can be on any platform, you can have any number of followers, as long as they don't buy. So we don't collect followers on social media, we collect customers. There are very marketing sites, but be sure to read their references and from experience I can say that it is also worth searching for the marketing company on Reddit!

Since the market is very saturated, the number of candle makers is increasing by the day, so it is definitely recommended to come up with a candle product that is very different from your competitors to stand out from the rest.